Would you like to learn more about the company's history?

1996 company foundation

Urban Rock was founded as a one-man business by Johannes Drexel around 24 years ago. The focus was on the development of backpacks. The garage and cellar were still used as storage at that time, and a planned children's room was converted into an office.
1997
Young Entrepreneur of the Year
In 1997, Johannes won the Young Entrepreneur of the Year award in the field of innovation and technology for the development of a carbon back frame for alpine backpacks.
1998
Relocation
This year the move to the first own office in the EFEF industrial park in Hohenems was due.
In addition, the first successes with a special backpack for the Austrian mountain rescue could be recorded.
2001 - 2004
2001 - BACKPACK FOR THE FEDERAL ARMY
This year a special backpack was developed for the Austrian Federal Army.

2002 - TENT & SLEEPING BAG
Between 2002 and 2009 tents and sleeping bags could be found in our range.

2004 - SALES OF EDELRID PRODUCTS
From 2004 to 2008 we were responsible for the distribution of Edelrid products in Austria.
Developments
2007 – SLACKLINES
Slacklines became a big trend this year and we have also had various sets in our company since then.

2009 - TOUR STARTER PANTS
This year the first Tour Starter Pants was developed. This innovation is designed to keep you warm in cold temperatures.

2018 - BUILT-IN LED LIGHTS
A rucksack and hip bag line with built-in LED lights was developed. This is intended to increase visibility at night.
2014
Moving to a new building
In 2013 the new office with warehouse and own shop was built in Hohenems. Since the move in 2014 we have enough space, modern offices and a warehouse where we no longer need gloves in winter.
2019
Expansion of the team
As of this year, the company has 5 employees. More than ever.
Get to know the team
2020
Production in Europe
We were looking for competent partners for our new Tecnostretch and Baselayer line. We found these in Portugal and Lithuania. Thanks to production facilities in these two countries, we have products in our range whose entire value chain is located in Europe.
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